Question 1

What is Generative Engine Optimization (GEO)?

Accepted Answer

Generative Engine Optimization (GEO) is the practice of getting your business cited and recommended inside AI models like ChatGPT, Perplexity, and Gemini — the same way SEO is the practice of ranking on Google. Instead of optimizing for blue links, GEO optimizes the structured data, schema, FAQ content, and llms.txt files that AI engines actually read when generating answers. AI Website Optimizer is a GEO audit and monitoring tool: we measure whether the major AI engines name your business, then ship the exact fixes that move you into their answer set.

Question 2

How do I get my business mentioned by ChatGPT?

Accepted Answer

ChatGPT chooses businesses to mention based on three things it can verify: whether it can crawl your site (robots.txt + GPTBot allowed), whether your structured data clearly identifies what you do and where (Organization or LocalBusiness JSON-LD), and whether the third-party sources it grounds in (Yelp, BBB, Reddit, Wikipedia, industry directories) describe you accurately. Run a free GEO audit to see which of those three is failing for your domain.

Question 3

How do I rank in Perplexity AI search?

Accepted Answer

Perplexity ranks differently from ChatGPT — it leans heavily on freshly-crawled web content and citation-worthy sources. To improve your Perplexity visibility: keep an up-to-date sitemap, publish FAQ content matching real buyer-intent queries, allow PerplexityBot in robots.txt, and earn mentions on the third-party domains Perplexity already cites for your category. The audit shows which sources Perplexity is currently grounding in for your industry.

Question 4

How is this different from regular SEO?

Accepted Answer

SEO optimizes for the 10 blue links on Google. GEO (Generative Engine Optimization) optimizes for AI search — Perplexity, ChatGPT, Gemini — which skip the links and answer the question directly, citing 1–3 businesses by name. We measure whether you're one of those names, then give you the structured data, schema, and content fixes that make AI engines pick you.

Question 5

Will AI engines actually cite my fixes?

Accepted Answer

AI engines re-crawl on their own schedule (typically 2–4 weeks for indexed sites). Once they re-index, the JSON-LD schema, llms.txt, FAQ content, and rewritten copy we generate are exactly the formats they prefer. Re-run the audit after shipping to measure the lift — that's why Monitor exists.

Question 6

What if my score doesn't improve?

Accepted Answer

We offer a 14-day money-back guarantee on the $19 Fix-It Report and the first month of Monitor. Refunds are processed through paddle.net (our payment provider) and typically take ~5 business days back to your card. See our Refund Policy page for details.

Question 7

Why only Perplexity on the free tier?

Accepted Answer

Each prompt against ChatGPT and Gemini costs us real money in API fees. The free preview runs 1 buyer-intent prompt against Perplexity Sonar so you can see the methodology and your starting position. Paid reports run 10 prompts across all three engines.

Question 8

Do I need a developer to ship the fixes?

Accepted Answer

No. Every fix in the paid report is copy-paste ready — meta tags, JSON-LD schema blocks, FAQ HTML, hero copy, and an /llms.txt file. If you can edit your site's <head> tag or paste content into your CMS, you can ship them.

Question 9

What does Monitor actually do that's different?

Accepted Answer

Monitor re-runs the full 3-engine sweep weekly, alerts you when your score drops or new competitors appear, auto-regenerates fixes when your site changes, and gives you 10 on-demand audits/month for any URL — your own or a competitor's.

Question 10

How long does an audit take?

Accepted Answer

The free preview returns in roughly 30–60 seconds. The paid 10-prompt sweep across ChatGPT, Perplexity, and Gemini typically completes in 2–4 minutes — we run prompts in parallel and email you the report link the moment it's ready, so you don't have to keep the tab open.

Question 11

What does the AI visibility score actually measure?

Accepted Answer

Your score is grounded in real prompt runs, not a synthetic vanity number. It tracks how many of the prompts in your sweep cited your domain by name, weighted by which engines mentioned you and how often competitors were named instead. The audit page shows the raw numerator/denominator so you can verify exactly how it was calculated.

Question 12

Can I audit a competitor's website?

Accepted Answer

Yes — Monitor subscribers get 10 on-demand audits per month and can point them at any public URL, including competitors. It's the fastest way to see which prompts they win, which engines name them, and which schema or content choices are doing the work.

Question 13

What data do you store about my website?

Accepted Answer

We store the URL, the industry/city you provide, and the audit results (raw AI engine responses and the generated fixes) so you can revisit your report. We don't crawl beyond your homepage on the free tier and we never sell or share your data. See our Privacy Policy for the full breakdown.

Question 14

How often do AI engines re-crawl after I ship the fixes?

Accepted Answer

Most indexed sites get re-crawled by ChatGPT, Perplexity, and Gemini within 2–4 weeks. Perplexity tends to be fastest (often under a week), Gemini is usually next, and ChatGPT's Bing-backed index can lag. Monitor's weekly re-runs are designed to catch the moment your score moves so you know the fixes landed.

Question 15

Is this just SEO with a new name?

Accepted Answer

No — and we built the tool because traditional SEO dashboards measure the wrong thing for AI search. Ranking #4 on Google still gets you a click; being the 4th business an AI engine considers gets you nothing, because AI answers cite 1–3 names and stop. We measure inclusion in that shortlist and ship the structured-data and content fixes that move you into it.

HVAC Contractors: Dominate AI Search with a Generative Engine Optimization Audit

Why GEO matters for hvac contractors

AI is the New Word-of-Mouth Referral

Local Service Queries Dominate AI

Pre-Qualify Leads Before They Call

What customers actually ask AI

Common GEO mistakes for hvac contractors

Ignoring structured data for services and service areas.

Lack of natural language content addressing common HVAC problems.

Generic business descriptions that don't highlight specific HVAC specializations.

Not optimizing for conversational, long-tail local queries.

See where you rank in AI search

FAQs

Other industries